IPARIS. Nangona bekukho uloyiko lokuba imeko yezoqoqosho ingazinzi, imeko-bume kwimiboniso yakutshanje yezibuko zeSilmo yayinethemba.
Umongameli weSilmo u-Amelie Morel uthe inani lababonisi kunye nabantu ababekho – iindwendwe ezingama-27,000 – lilingana nenani langaphambi kobhubhane. Njengoko i-50% yezithuthi zivela ngaphandle kweFransi, inani elikhulu labatyeleli abavela eMelika nakuMbindi Mpuma, ababengekho kumboniso ngaphambi kokuqala kobhubhane, babuye ngobuninzi.
“Yayingummangaliso wokwenene,” utshilo uMorel. “Obu bubungqina bokuba ishishini lethu lisafuna imiboniso kwaye lixesha elibalulekileyo kushishino lonke.”
“Siyavuya kakhulu ukubuyela eSilmo nabantu abaninzi kangaka,” utshilo uAntonio Jove, intloko yeMarcolin EMEA. “Uhlelo lonyaka ophelileyo belusachaphazeleka yimiqathango ye-COVID-19 kwaye kuyamnandi ukubona abantu ngoku… ekugqibeleni babuyela ‘kwimikhwa’ yabo… Iintlanganiso ezibukhoma zibaluleke kakhulu kushishino lwethu.”
Ishishini le-optical liqhube kakuhle kwisiqingatha sokuqala sonyaka, apho ababonisi bebonisa uloyiko lokudodobala koqoqosho. UChristelle Barranger, uMongameli we-EssilorLuxottica EMEA Wholesale, uthe: “Ndicinga ukuba lo mba uza kuba sembindini wengxoxo, kodwa mhlawumbi iSilmo ayiloqonga lengxoxo kuba yayinomdla kakhulu ngelo xesha.” Kubo izigqibo zenziwa ngononophelo, [kodwa] kwakukho nokuzithemba kokuba siza kuyidlula.”
UMoritz Krüger, umseki kunye ne-CEO yomvelisi okumgangatho ophezulu waseJamani uMykita, uthe: “Abameli bethu bezentengiso babe nehlobo elimnandi kwaye sivile ukuba abathengi kwihlabathi liphela banelisekile kakhulu yintengiso. Imeko iyanelisa kakhulu, ngoko ke singaphinda sithengise.”
“IYurophu kulo nyaka ibifana neyaseMntla Melika kunyaka ophelileyo, ngoko ke kubekho ukuphinda kubuyelwe kwakhona okubaluleke kakhulu,” utshilo u-Angelo Trocchia, umphathi omkhulu weqela leSafilo, obuye emva kokushiya umboniso kunyaka ophelileyo. “EYurophu, senza kakuhle, kodwa eMntla Melika yonke into iqhelekile, kuba kunyaka ophelileyo banyuke kakhulu. Ihlabathi liphela lilungile.”
Uqhubeke wathi: “Ukuba ndijonga phambili, ndiza kulumka ngakumbi … Ukunyuka kwamaxabiso kuqala ukwenzeka, kwaye ndicinga ukuba ekupheleni konyaka siza kubona indlela abathengi abaqala ngayo ukusabela kuko.”
Abaqwalaseli bathi iinkampani zezibuko zamehlo zikho kakhulu kwiindidi eziphezulu nezisezantsi. “Izinto zodidi oluphezulu ziyanda ngokucacileyo, kwaye njengoko imbuyekezo [yezonyango] incipha, izibonelelo zasekuqaleni nazo zikhula ngokukhawuleza okwethutyana,” utshilo uBarranger.
Okwangoku, uxinzelelo lwe-supply chain lusekhona kwaye kulindeleke ukuba luchaphazele amaxabiso kwixesha elizayo. “Ukunyuka kwamaxabiso kuyanda kwezinye iindawo zehlabathi, ngoko ke sivavanya ukuba le mpembelelo iya kuba yintoni kwaye singayinciphisa njani,” utshilo uBarranger. “Senza konke okusemandleni ethu ukwamkela ukunyuka kwamaxabiso, kwaye silumkile kakhulu malunga nendlela esinokuchaphazela ngayo amaxabiso.”
“Ndiyazi ukuba uninzi lwabakhuphisana nabo lunyusile amaxabiso alo,” utshilo uKrueger. “Asizukunyusa amaxabiso, ubuncinane hayi kulo nyaka. Kuza kufuneka sibone yonke into eza kuphuhliswa apho.”
Ukwaziswa kobuchwepheshe bokusuka ezantsi ukuya phezulu kwakuyeyona nto yayiphambili kulo mboniso weentsuku ezine, owaphela nge-26 kaSeptemba, waza waba ngumxholo wendawo entsha yedijithali. “Sifuna ukuba sisixhobo sokunceda ishishini lee-eyewear lenze utshintsho lwalo lwedijithali,” utshilo uSebastian Brusse, i-CEO kunye nomlawuli wobuchule kwiJaw Studio Lyon, oncedisa ekubumbeni ummandla omtsha.
I-EssilorLuxottica – inkampani enkulu yodwa yezihlangu zamehlo esebenzisa iiglasi ezikrelekrele xa yayisebenzisana neMeta kwiRay-Ban Stories – ityhile ubuchule bayo bamva nje, uluhlu lwezihlangu zamehlo ezenzelwe ngokukodwa imidlalo phantsi kwelayisenisi evela kwi-Oakley. Ezi freyimu zenzelwe ukunxitywa ngee-headphones kwaye zineengalo eziguquguqukayo, ngelixa iilensi zisetyenziselwa ukuphucula umahluko wesikrini, kuquka nezikrini ze-OLED, kunye nokucoca ukukhanya okuluhlaza okwesibhakabhaka.
“Xa ucinga ngeeglasi ezikrelekrele, abantu bathi yindlela yokufikelela kwikamva, kodwa sele ziqala ukusetyenziswa kwiiglasi ezifana nemidlalo yevidiyo,” utshilo uBarranger. “Oko kundenza ndibe nomdla kwiiglasi ezikrelekrele: ngomso ziya kuqhagamshelwa kwihlabathi ledijithali.”
Inkampani yaseSweden iSkugga ibonisa oko ithi kukutshintsha ubuchwepheshe beeglasi ezikrelekrele njengoko iimodyuli zayo zinokudityaniswa nakweyiphi na ifreyimu. U-Alf Ericsson, iGosa eliyiNtloko leMveliso, uchaze ukuba injongo yethu “ayisiyiyo ukwakha ubuchwepheshe obuhambelana nesixhobo abantu abangayi kusisebenzisa.” “Kwiminyaka emibini edlulileyo, sibone utshintsho olukhulu ekuzimiseleni ukwamkela [abavelisi beeglasi zamehlo abaqondayo oko] kungenjalo iinkampani ezinkulu zobuchwepheshe ziya kulawula ishishini leeglasi zamehlo ngendlela ezazilawula ngayo ishishini leewotshi.”
Emva kweminyaka esixhenxe yophuhliso, iteknoloji elungele imveliso iyakwazi ukulinganisa intshukumo kunye nezinto ezingqongileyo, kunye neenzuzo ezahlukeneyo ezinokubakho, ukusuka ekuqikeleleni ukuvezwa komsebenzisi kungcoliseko nokukhanya ukuya ekuboneleleni ngolwazi lokuma kunye nezemidlalo, kunye nenkqubo evulekileyo yabaphuhlisi bee-app. Le nkampani ifumene ibhaso elidumileyo leSilmo d'Or kudidi lweTekhnoloji yoBuchule/iiMveliso eziQhagamshelweyo.
Abaqwalaseli bathi ishishini le-optical liye lacotha ukujoyina i-tech, ikakhulu kuba uninzi lweshishini lusalawulwa ziingcali ze-optical ezizimeleyo. “I-Optics idla ngokuba ngamashishini osapho kwaye inokumelana neteknoloji,” utshilo uCody Cho, usekela-mongameli wentengiso yehlabathi eDita. “Ngokuphathelele ubuchwepheshe, iiglasi zisemva ngeminyaka emithathu ukuya kwemine.”
UCho, ohlala eSilicon Valley, ebesenza idatha ibe yinxalenye yehlabathi likaDita kangangeminyaka. “Sisebenzisa ubuchwepheshe obuninzi ukwenza uqikelelo,” utshilo.
Umzekelo, ezinye ii-eyewear heavywear ziboniswe kumboniso okhethekileyo weendwendwe ukuze zibonise izakhono zazo njengezixhobo zokwenza lula uku-odola nokuphucula ulawulo lwezinto ezisetyenzisiweyo, nto leyo eyayingumxholo wentetho nguMlawuli weMicrosoft weNtengiso yeeMveliso u-Otman Chiheb.
Kwiminyaka embalwa kamva, uyilo olukhulu olungenama-bezel olufana noDita's Embra — imodeli yokuqala engenama-bezel eyenzelwe abafazi kwiminyaka engama-20 kuphela — iyamangalisa, ngokutsho komyili uLouis Lee, kodwa kwiminyaka embalwa emva kokuba iimodeli ezineentambo zikhonya ngo-2010, olu phawu lutshintshele kwiifreyimu ze-acetate.
Olu phawu lusebenzisa iimfuno zamehlo alo akumgangatho ophezulu kwaye luyandisa iivenkile zalo ezingaxhunyiwe kwi-intanethi kwizitrato zokuthenga ezikumgangatho ophezulu, utshilo uCho, kunye nokuvulwa kwakutshanje kwiRodeo Drive eBeverly Hills naseBrompton Road eLondon. UCho uthe inkampani ijonge ukuvula ezinye iivenkile ezisixhenxe okanye ezisibhozo kwiminyaka embalwa ezayo, ijolise kwizixeko ezifana neMiami, iLas Vegas, iMykonos, iShanghai, iDubai kunye neSingapore.
Ukuphinda ucinge ngeemveliso zemveli luphawu lweempawu ezininzi zeMarcolin ezifana nePucci kunye neZegna eziyilwe ngeelogo zazo ezintsha.
Ngokubanzi, abenzi bezinto zamehlo babone imfuno enkulu yeefreyimu ezinkulu nezinemilo yesikwere, iinkcukacha ezitsala amehlo, kunye notshintsho oluvela kumnyama ukuya kumdaka, oluye lwanyamalala kwiminyaka yakutshanje.
Utshintsho kwizikhundla zeengcali ezithile lucacile. IShafiro, eye yahlupheka kwiminyaka yakutshanje ngenxa yokulahlekelwa ziilayisenisi ezininzi ezinenzuzo kuquka iDior, iGucci kunye neFendi, ihlaziya ipotifoliyo yayo yemveliso. Eli qela lijonge ukwandisa ubukho balo kwindawo yempahla yabasetyhini, umzekelo, kunye noCarolina Herrera, abatyikitye naye kunyaka ophelileyo, kunye nezinye iimpawu zendlela yokuphila ezifana neBoss kunye no-Isabel Marant, kunye neemveliso zalo iPolaroid kunye neCarrera. . "Sigubungela uluhlu olubanzi kakhulu ngoku," utshilo uTrocchia, "Okwangoku senza kakuhle, iilayisenisi ezintsha zihamba kakuhle, iilayisenisi ezindala zihamba kakuhle, iimpawu zethu zihamba kakuhle…."
Ezinye iinkampani ezinkulu zenze inkqubela phambili ekuzinzeni. I-Safilo ibonise iifreyimu kunye neelensi ezenziwe ngezinto eziphinde zasetyenziswa ngamakhemikhali e-Eastman Renew, ngelixa i-Mykita itshintshele kwizinto kuzo zonke iifreyimu zayo ze-acetate kwaye ithi yeyokuqala ukwenza njalo kuyo yonke imigca yayo. I-Safilo ithatha malunga nesiqingatha sepotifoliyo yayo, ayizange inyuse amaxabiso.
Intombi kaJamie Foxx ithi “akazange aphume esibhedlele kangangeeveki” kwaye “udlale i-pickleball izolo.”
Abathengi abanobuchule balahla iikhrimu zabo zobuso ze-$90 baza bakhetha le moisturizer ye-$6 yokulwa nemibimbi evela kuphawu oluvunyiweyo yiJane Fonda.
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Ixesha lokuthumela: Meyi-18-2023